Pronounced Sovena (so-vee-na), I’m a copywriter who’s been obsessed with words since the days I got in trouble for reading past my bedtime.
Today, I write for brands that want more than “good copy.” I help them shape their brand voice, sharpen storytelling, and create work that feels human in an AI-obsessed society. I produce website copy, digital experiences, and marketing campaigns with a clear strategic backbone and data-driven core.
I’m a 2x NYC marathoner, which means I understand discipline, pacing, endurance, and the power of showing up — even on the toughest days. That mentality bleeds into my creative process: I test, refine, push further, and always finish strong.
I also care deeply about fostering real human connection. As the Apex for Youth Virtual Program Mentor of the Year, I helped bring 20% of the students in the virtual cohort directly from my alma mater. I am a firm believer in giving back to my community.
I write with the endurance of a marathoner and the heart of a mentor — building brands one meaningful message at a time.
Sovena Ngeth 